News and Press Room

STARTUP AIMS TO GET YOU SEEN ONLINE -- For $49, PlaceYourName will prepare a statement akin to a press release for a client. It then will post that release on one online news wire and on four Web sites, such as news portals. And it will make sure the release shows up on search engines like Google and Yahoo (YHOO) . For $99, the company boosts the distribution to two news wires and eight Web sites. [ READ MORE ]

PLACE YOUR NAME ANNOUNCES LAUNCH OF CORPORATE OPTION -- PlaceYourName.com, a personal online branding and self promotion tool, is pleased to announce the launch of its Corporate Package for companies and company owners who are looking to increase visibility when their names are searched online. Place Your Name's new corporate feature will also help optimize existing Web sites for greater relevancy in search engines such as Google, Yahoo and Bing. For a small, one time fee, Place Your Name will help increase Internet visibility for companies using multiple press releases, blogs, microsites, social media exposure and multi-media content. [ READ MORE ]

PERSONAL BRANDING SERVICE OFFERS JOB SEEKERS A COMPETITIVE EDGE -- With the national unemployment rate over 10% for the first time since 1983, a significant number of individuals are currently seeking employment in a fiercely competitive job market. Many job applicants are experiencing frustrations and letdowns, prompting them to turn to additional resources to gain an advantage over others. With this in mind, a search engine visibility company is offering its newly launched personal branding service to job seekers, helping them obtain a competitive advantage during their employment search. [ READ MORE ]

PLACEYOURNAME.COM HELPS INTERNET USERS MANAGE THEIR OWN SEARCH RESULTS -- With an increasing number of Internet users Googling themselves and others on a regular basis, having an established and positive online search profile is a necessity for both individuals and companies. Whether it's a job seeker concerned about what potential employers see about them online or a business owner with a new product launch, having a strong Internet presence under one's own name is an absolute necessity. With this in mind, a Florida-based Internet marketing company has announced the launch of PlaceYourName.com, a new service that helps users manage and control what is seen about them when their names are searched online. [ READ MORE ]

AMERICANS GOOGLING THEMSELVES MORE -- A report released Sunday by the Pew Internet & American Life Project found that growing numbers of Americans are searching for information about themselves and others on the Internet.  According to "Digital Footprints," nearly 50 percent of Americans have searched for themselves online, more than double the number who reported doing so in 2002. Even more people -- 53 percent of those surveyed -- said that they searched for information about acquaintances or business contacts. [ READ MORE ]

ONE IN FIVE EMPLOYERS RESEARCH JOB APPLICANTS ON THE WEB --  As the social-networking scene continues to explode, the who, what, where, and when of what you post on your profile becomes even more critical. Case in point: A new study reveals that one in five hiring managers utilize the Web and social networks to screen new potential applicants. The study, reported by Reuters, found that out of 3,169 hiring managers, 22 percent of them (about 698 managers) used social networking sites to find out information regarding potential candidates. This is up from 11 percent, or 349 managers, since 2006. [ READ MORE ]

COMPANIES GIVE 'WEB SEARCH' A NEW MEANING -- The growth of social-networking Web sites makes it easier for job-seekers of all ages to find jobs. But new technology is also making it easier for companies -- as well as individuals -- to vet each other.  From Facebook to LinkedIn, social networking has become professional networking, making it easier for those who work at computers to privately prowl for new gigs. New research by Betsey Stevenson, a professor of economics at the University of Pennsylvania's Wharton School, notes that the "Internet's ability to reduce the cost of on-the-job search may have changed the likelihood that a worker ends up unemployed." [ READ MORE ]